In today’s competitive business landscape, providing exceptional customer experience has become a top priority for organizations. While companies focus on optimizing processes and systems, one
Local SEO is a critical component of digital marketing for small businesses that primarily serve a specific geographic area. By optimizing your online presence for local search, you can increase visibility, attract more customers, and stand out from the competition. In this comprehensive guide, we’ll cover the essential elements of mastering local SEO for small businesses, including local listings, on-page optimization, content marketing, link building, reviews, and more.
A well-designed and developed website is crucial for digital marketing success. It not only serves as the online face of your business but also plays a key role in attracting, engaging, and converting visitors. In this article, we’ll delve into the importance of web design and development for digital marketing success, discussing the essential elements of a user-friendly website, the role of responsive design, and best practices for optimizing your site for search engines and conversions.
Pay-per-click (PPC) advertising is an effective digital marketing strategy that can help businesses increase online visibility, drive targeted traffic, and generate leads or sales. With PPC, advertisers pay a fee each time their ads are clicked, making it a cost-effective way to drive results quickly. In this beginner’s guide, we’ll explore the basics of PPC advertising, covering platforms, campaign types, keyword research, ad creation, bidding strategies, and performance monitoring. Let’s get started!
Content marketing is a strategic digital marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. By offering valuable information that addresses the needs and interests of your target audience, content marketing helps build trust, drive traffic, generate leads, and ultimately grow your business. In this comprehensive guide, we’ll explore the key components of content marketing, including strategy development, content creation, distribution, promotion, and performance tracking.
In today’s competitive business landscape, digital marketing has become an essential component of any successful marketing strategy. However, a one-size-fits-all approach to digital marketing is rarely effective. To achieve the best results, it’s crucial to develop customized digital marketing solutions tailored to your industry’s unique characteristics, target audience, and challenges. In this comprehensive guide, we’ll discuss how to create customized digital marketing solutions for various industries and provide examples of effective strategies for different sectors.
In today’s digital landscape, online advertising plays a critical role in a comprehensive digital marketing strategy. It enables businesses to reach a broader audience, build brand awareness, and drive sales more effectively. In this guide, we’ll explore the role of online advertising in a digital marketing strategy, covering various ad formats, targeting options, and best practices for achieving optimal results.
Email marketing remains a powerful and cost-effective tool for businesses to build relationships, nurture leads, and drive conversions. In 2023, email marketing continues to evolve, with new trends, technologies, and challenges that marketers must adapt to for success. In this guide, we’ll discuss the latest email marketing strategies for success and deliverability, covering list building, personalization, automation, segmentation, and more.
Email marketing is a powerful and cost-effective digital marketing strategy that allows businesses to connect with their audience, promote their products or services, and drive customer engagement. With a high return on investment (ROI) and the ability to reach customers directly in their inboxes, email marketing is an essential tool for businesses looking to grow and succeed. In this ultimate guide, we’ll explore the key components of effective email marketing, including list building, email design, content creation, segmentation, personalization, automation, and performance tracking.
Content marketing is a powerful digital marketing strategy that focuses on creating, distributing, and promoting valuable, relevant, and consistent content to attract, engage, and convert a clearly defined audience. By providing useful and engaging content that resonates with your target audience, content marketing helps build trust, drive traffic, and ultimately generate leads for your business. In this comprehensive guide, we’ll explore the power of content marketing in driving engagement and generating leads, covering strategy development, content creation, distribution, promotion, and performance measurement.
The digital landscape is continuously evolving, and businesses must adapt to stay competitive. To help you navigate this ever-changing environment, we’ve compiled a list of the top 10 digital marketing services every business needs in 2023. By incorporating these services into your marketing strategy, you can effectively reach your target audience, boost brand awareness, and drive growth.
Creating a winning online marketing strategy is crucial for businesses looking to thrive in today’s competitive digital landscape. A well-crafted strategy can help you reach your target audience, increase brand awareness, and drive growth. In this comprehensive guide, we’ll walk you through the process of creating a successful online marketing strategy for your business, covering essential components, best practices, and tips for maximizing results. Let’s get started!
Selecting the right pricing model for your digital marketing efforts can have a significant impact on your ROI, budget allocation, and overall success. With various pricing models available, it’s essential to understand the pros and cons of each and determine which one best aligns with your business goals and budget. In this comprehensive guide, we’ll explore the most popular digital marketing pricing models, including their advantages and disadvantages, and provide guidance on how to choose the right model for your business.
Performance marketing is an essential aspect of digital marketing that focuses on measurable results and data-driven optimization. By tracking key performance indicators (KPIs) and analyzing campaign data, marketers can continually refine their strategies to maximize ROI and achieve their goals. In this comprehensive guide, we’ll explore the concept of performance marketing, discuss the importance of setting clear objectives, outline the various performance marketing channels, and provide actionable tips for measuring and optimizing your campaigns.
In today’s digital age, having a strong online presence is crucial for businesses to thrive. To achieve this, many companies turn to digital marketing agencies for assistance. However, selecting the right agency can be a daunting task with countless options available. In this ultimate guide, we’ll provide you with the necessary information and tips to choose the perfect digital marketing agency for your business. Let’s dive in!
Twitter has been a prominent social media platform for over a decade, with its ability to reach millions of users around the world in real-time. However, in recent years, many businesses and marketers have started to use Twitter more as a public relations tool instead of a marketing tool. In this article, we will explore the reasons why Twitter is more of a public relations tool than a marketing tool, while also addressing its Ads manager capabilities, lack of performance over other platforms, and high cost per action.
In this blog post, we’ll explore the different types of social media engagement that can be retargeted with advertising and why it’s important to create content that resonates with a business’ target audience.
Amazon is a global e-commerce giant that has revolutionized online shopping. The company has been expanding its reach into new industries and technologies, and recently announced its entry into the NFT space. NFTs, or non-fungible tokens, are unique digital assets that are stored on a blockchain. The entry of Amazon into the NFT space is set to have a positive impact on the industry, and in this blog post, we’ll explore why.
For today’s real estate agents, understanding the power of social media is crucial – not only because social platforms are excellent channels for marketing but also due to their potential for maximum reach at relatively low cost. In this article, we investigate why all serious real estate agents should consider social media as part of their overall marketing strategy.
We are entering a new era of technology and online interaction that is called Web3. It’s an immersive experience that is unique and also an
How do you get started with digital marketing? What should you focus on? Digital marketing has become essential for businesses of all sizes. If you
Almost every business has a website and uses digital marketing to promote their product or service. If you are not using digital marketing, you are
Are you using marketing automation in your business yet? If you aren’t, you could be missing out on one of the biggest opportunities to scale your
Did you know 47% of small businesses interact with customers virtually? With more people online than ever, your digital marketing strategy is key to your success. And
Recent studies found a 14.5% increase in sales productivity as a result of marketing automation. While there are fewer people wanting to venture outside of their homes
By now, most people have heard of chatbots. They’re the technology that powers smart home speakers like Amazon Echo and Google Home, but they can
It’s virtually impossible to spend more than ten minutes on Facebook or Instagram and not see at least one ad. With almost every Google search, an ad
There was a time when chatbots seemed more like a quaint idea than a useful tool. Unable to process complex questions or grow with use,
As a business owner, your top priority is providing the best experience for every customer. Many businesses are adopting a technique known as customer journey mapping to
Social media marketing is fast becoming an essential online marketing tool – perhaps even overtaking traditional email in some industries. But learning how to use
There’s a plethora of metrics that you as an advertiser or business owner can track to help record how well your digital advertising campaign is
There was a time when chatbots seemed more like a quaint idea than a useful tool. Unable to process complex questions or grow with use,
Did you know that over 51% of US businesses are now using marketing automation tools? In the real estate industry, a strong digital presence is
Influencer marketing involves using influencers to promote products, create a buzz around brands and encourage followers and virtual friends to move through the marketing funnel. In years gone by, influencers were celebrities, but the landscape has evolved as social media channels have diversified and developed.
According to recent data, 78% of internet users conduct product research online. As a result, the importance of digital marketing is higher than ever before. Companies need to tap into the digital sphere to reach as many leads and prospects as possible.
Digital marketing strategies can go stale if you don’t update them. With that in mind, here are 11 ways you can completely revamp yours today:
Are you looking for ways to generate new leads for your real estate business? If so, then you need to establish a strong social media strategy to connect with them.
The question for small businesses is whether it is possible to engage in effective social media marketing on platforms like Twitter, Facebook, and Instagram without ads. After all, ads cost money.
Companies use email marketing now more than ever. Even realtors can leverage its power to connect with customers like never before. To learn how, keep reading.
Omnichannel marketing is a big talking point across many industries at the moment, but it is far from another buzzword that you can just ignore until the next one comes along.
Almost two and a half billion people use Facebook every month, from every corner of the world. Though of course not everybody will be local to you, that’s still a huge audience — hence, it makes sense to build a quality Facebook marketing strategy for your real estate agency.
Your customer contact list is the lifeblood of your business. A highly engaged contact list can ensure that every effort you make online allows you to acquire new customers, bring them through the sales process, and keep them engaged for future sales. Doing this right will ensure that you are able to keep their loyalty and re-engage them time and time again.
While admittedly, this may be far easier for the likes of Apple and Tesla this can apply to your small business even if you have zero budget for your email marketing. Here are 5 simples steps to launch your email marketing today.
You’ve seen businesses use social media marketing before, but is it right for you? Today, we’re bringing you 10 significant signs that show you really need to start investing in this form of digital marketing
This article looks at 7 things you should not do with digital marketing in a bid to help you keep your customers coming back, build your brand and maintain trust in your product and business.
The following guide details the critical elements of a digital marketing strategy, so have a read and implement the ideas suggested. Of course, we realize marketing your law firm is time-intensive, so please do call on our services if you would like to benefit from the expertise of our experienced marketing professionals.
As a small business owner, you need to capitalize on the popularity surrounding social media and as we said, use it to market your business. By reaching the people who are likely to buy into your product or service, you will attain new customers, make more profits, and ultimately, grow your business.
So, how do you get started?
Digital marketing is one way to get your message heard to potential donors, volunteers, and users of your service. In this beginner’s guide, we will give you all you need to know to get started. Have a read and then contact our digital marketing experts at Pivotal New Media for more information and support.
Your restaurant won’t be the only food venue on the block, as there will be competitors opening up all around you, each one hoping to get a slice of your customer base. To fight back against your nearest rivals, and to keep your customers on your side, you can implement a range of digital marketing strategies within your business. Here are just a few of them.
Many digital-savvy businesses are already using chatbots to improve the customer experience, and to benefit the lives of your customers, you might consider doing the same.
The words you write and the visual images you cook up for your online pages can really push your business forward, as you will be able to tantalize and tempt potential new customers into entering your restaurant.
Check out our content marketing ideas below, and stir them into the pot of your marketing strategy. Your business should benefit because of them.
This 10-step plan will give you all you need to know to get started, so keep reading, and then contact us if you would like to know more about the social media services we can offer to businesses such as yours.
There are all kinds of ways to market your non-profit organization, of course. You can hold annual benefit galas, pay for TV and radio ads, and meet people face to face at community events. These are all excellent methods but in today’s modern age, it makes sense to place some focus on digital marketing too.
In this article, we are going to go through the actions you need to take to increase support for your mission using the digital marketing tools at your disposal.
Marketing is essential when trying to win over new clients to your firm. In the past, you may have advertised in the classified column of your local newspaper, but in this internet age, your focus needs to be on digital marketing. By using the various tools available to you online, you will reach the people who matter the most to your business, whether they’re browsing the internet using their computer or mobile devices. Check out our digital marketing tips below, and follow them to ensure greater success when looking for new clients for your law firm.
In days gone by, people used to look to the classifieds or the Yellow Pages when they needed to hire a lawyer. They may have asked friends and family for recommendations too. But in this modern age, things have shifted somewhat. While people might still talk to the people they know for recommendations, they will also look online for reviews when deciding what law firm to choose. People are also more likely to use the internet to find law firms in their area, with a Google search that will point them in the right direction.
How many times have you taken a picture of your food before eating it? Millions of people do, and then they post them on social media for all the world to see. As a restaurant owner, this is something you want to capitalize on. People like to see good food (and they like to eat it too), and if you can broadcast the foods you are serving up online through your social media channels, more people are going to come into your restaurant, with a whetted appetite and hungry bellies.
Influencer marketing is definitely one of the newest players in the marketing game. Our digital marketing consulting firm has helped lots of clients incorporate influencers into their marketing strategies, and many of our clients don’t really understand what influencers do.
So, here’s a short guide that explains what they are, and the benefits they can bring
While it is easier than ever to start your own business, there is also more competition than ever. Being able to set yourself apart from the crowd and reach the people who will want to buy your products or services is the real challenge.
A digital marketing consultant can help you in this regard, but to make sure you are getting the right person for the job, check out the necessary attributes needed for the role that we have listed below.
There is so much competition for businesses today, that it is important to use every tool available to gain an advantage over the competition. There are so many different ways to grow your business and increase your revenue, so what you decide to do will depend on your business and situation.
Where once print, direct mail, radio, and television ads dominated the marketing industry, the emphasis is now on digital marketing, and this is thanks to the power that the internet affords business owners the world over.
To stay relevant, many business leaders are turning their attention towards digital marketing. But does that mean traditional marketing methods are no longer effective?
Discover more about the benefits of social listening and the different ways you can use this to move your company forward.
Through episode I to III we quickly discover that Yoda is a deep thinker and has much wisdom to impart. Help you with your digital marketing, his words could.
The rumors of the death of email marketing are greatly exaggerated. Instead, it’s more accurate to say that the old ideas about what email marketing is and what it can be used for are dying.
As with any tool, it’s important to know when to utilize hashtags to gain the greatest impact and ensure they provide the results you want.
Are you looking for a new weapon in your business arsenal? If so, you should definitely consider the massive potential of chatbots and the impact that this resource could have on your company as a whole.
Believe it or not, the lessons that are apparent throughout Star Wars can be incredibly useful. They could even help you strengthen your digital marketing strategy.
The world of business/marketing is changing, and you must stay up with the trends. To help you out, here’s our simple definition of digital marketing.
Though it’s great to get the video views, what you really want is to be able to retain your audience throughout the video itself. Data suggests that each “view” a video gets on social media comprises around three seconds of actual watch time, on average.
Some digital marketing campaigns are excellent, while others are not so great. The question is; what separates the best from the rest? Lucky for you, the team here at Pivotal New Media is about to share what we think is the anatomy of a great digital marketing campaign.
We’ve discovered that you need to delve into a bit of human psychology if you want to improve your digital marketing strategy. So, here are ten principles of psychology we recommend you use to boost your social media marketing efforts.
Even we’ll admit that social media marketing can be a complex entity sometimes. This made us think; what’s the easiest way to explain social media marketing? We’ve compiled some key points that are so easy to understand you could even explain them to your mom!
You have to get creative as a digital content creator, and there are a lot of things that you can apply from assessing the Marvel Cinematic Universe. Make sure you keep these things in mind and use them to help you improve your job as a digital content creator.
During my time in this most peculiar of realms, I discovered a curious thing known as digi-tal mar-keting. Something, I am told, exists inside square boxes and strange devices known as com-puters. It turns out that business is a big deal on Earth, much like it is at home on Asgard.
Big business is all over social media right now. Executives realize that it is one of the best tools available for reaching out to customers. Small companies, on the other hand, can sometimes lag behind, wondering whether they should use online social tools are not.
Developing a social media strategy isn’t as easy as you think. Many people fail, and it’s usually because they make the same mistakes. As a leader in the development of these strategies, we feel we’re best placed to talk about some of the common mistakes that are made.
Social media has become one of the most powerful marketing tools a small business can use. However, there are so many mistakes floating around that too many companies do. As a digital consulting firm, we’ve seen this first-hand through many of our clients!
Have you ever wondered what ‘community management’ means or what the purpose of it is? Communicating and engaging with your audience are critical components to the growth and success of your business. Within this article, we’ll explain the importance of community management and how it can be an important part of your marketing strategy.
Social media monitoring and social media listening are two ways businesses can learn from their customers. So, what is the difference between social media monitoring and social media listening? Our experts at Pivotal New Media, have outlined the differences below.
We’re here to connect the dots between your business goals and digital marketing success. Let’s talk and see if we are a good fit.
