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The Anatomy of a Great Digital Marketing Campaign
Some digital marketing campaigns are excellent, while others are not so great. The question is; what separates the best from the rest? Lucky for you, the team here at Pivotal New Media is about to share what we think is the anatomy of a great digital marketing campaign: Data At the heart of the very […]
How To Do Video Right On Social Media
Though it’s great to get the video views, what you really want is to be able to retain your audience throughout the video itself. Data suggests that each “view” a video gets on social media comprises around three seconds of actual watch time, on average. Not much, if you ask us. Ideally, what you want […]
Digital Marketing: A Simple Definition
No doubt you’ve heard everyone talk about digital marketing in the last few years. It’s been around for a while, but people have only really understood the benefits in the previous five or so years. If you don’t know what we’re talking about, then you need to know! The world of business/marketing is changing, and […]
Lessons Digital Content Creators Can Learn from the Marvel Cinematic Universe
Content creation is a lot like a Hollywood movie; there are so many components that have to work all together in order to get the best end result. As a digital content creator, you need to make sure you think carefully about what it takes to get the best outcome. When it comes to movies, […]
The Most Common Mistakes People Make With Social Media Strategy
Developing a social media strategy isn’t as easy as you think. Many people fail, and it’s usually because they make the same mistakes. As a leader in the development of these strategies, we feel we’re best placed to talk about some of the common mistakes that are made. Check them out, and you will soon […]
Why is Social Media Marketing Important for Small Business?
Big business is all over social media right now. Executives realize that it is one of the best tools available for reaching out to customers. Small companies, on the other hand, can sometimes lag behind, wondering whether they should use online social tools are not. In this article, we’re going to spell out exactly why […]
Thor’s Guide To Digital Marketing
Greetings puny mortal! It is I, Thor Odinson! Together we must join as one to learn about the mysteries of digital marketing. I remember back in Asgard, between jugs of mead, I would muse over life, the universe, and the kingdom that would be mine. Until those accursed Frost Giants interfered, and father stripped me […]
Social Media Monitoring vs Social Media Listening
“The customer is always right” is a well-known phrase in business. However, listening to the customer and finding out ‘what is right’ for business isn’t always easy. Having a strategy in place to track, analyze, and respond to conversations about your brand and industry online is a key component of audience research. Learning what your […]
What is Community Management?
The Act of Building Relationships and Interacting with Communities in the Digital Space Have you ever wondered what ‘community management’ means or what the purpose of it is? Communicating and engaging with your audience are critical components to the growth and success of your business. Within this article, we’ll explain the importance of community management […]