Strategy
How Social Media Listening Can Help You Develop Your Next Big Business Idea
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Pivotal Thoughts
Take a deeper dive into the world of digital marketing and learn how it can help your business grow
Digital Marketing
8 Things Yoda Would Say About Digital Marketing
Through episode I to III we quickly discover that Yoda is a deep thinker and has much wisdom to impart. Help you with your digital marketing, his words could.
Email Marketing
8 Surprising Ways Email Marketing Is More Refreshing Than New Socks
The rumors of the death of email marketing are greatly exaggerated. Instead, it’s more accurate to say that the old ideas about what email marketing is and what it can be used for are dying.
Social Media Marketing
The Best Ways To Use Hashtags On Social Media
As with any tool, it’s important to know when to utilize hashtags to gain the greatest impact and ensure they provide the results you want.
Chat Marketing
Warning: You’re losing money by not using Chatbots
Are you looking for a new weapon in your business arsenal? If so, you should definitely consider the massive potential of chatbots and the impact that this resource could have on your company as a whole.
Strategy
Lessons On Marketing Strategies From A Galaxy Far, Far Away
Believe it or not, the lessons that are apparent throughout Star Wars can be incredibly useful. They could even help you strengthen your digital marketing strategy.
Digital Marketing
Digital Marketing: A Simple Definition
The world of business/marketing is changing, and you must stay up with the trends. To help you out, here’s our simple definition of digital marketing.
Content Creation
How To Do Video Right On Social Media
Though it’s great to get the video views, what you really want is to be able to retain your audience throughout the video itself. Data suggests that each “view” a video gets on social media comprises around three seconds of actual watch time, on average.
Digital Marketing
The Anatomy of a Great Digital Marketing Campaign
Some digital marketing campaigns are excellent, while others are not so great. The question is; what separates the best from the rest? Lucky for you, the team here at Pivotal New Media is about to share what we think is the anatomy of a great digital marketing campaign.
Social Media Marketing
10 Principles of Psychology You Can Use to Improve Your Social Media Marketing
We’ve discovered that you need to delve into a bit of human psychology if you want to improve your digital marketing strategy. So, here are ten principles of psychology we recommend you use to boost your social media marketing efforts.
Social Media Marketing
How to Explain Social Media Marketing to Your Mom
Even we’ll admit that social media marketing can be a complex entity sometimes. This made us think; what’s the easiest way to explain social media marketing? We’ve compiled some key points that are so easy to understand you could even explain them to your mom!
Content Creation
Lessons Digital Content Creators Can Learn from the Marvel Cinematic Universe
You have to get creative as a digital content creator, and there are a lot of things that you can apply from assessing the Marvel Cinematic Universe. Make sure you keep these things in mind and use them to help you improve your job as a digital content creator.
Digital Marketing
Thor’s Guide To Digital Marketing
During my time in this most peculiar of realms, I discovered a curious thing known as digi-tal mar-keting. Something, I am told, exists inside square boxes and strange devices known as com-puters. It turns out that business is a big deal on Earth, much like it is at home on Asgard.
Social Media Marketing
Why is Social Media Marketing Important for Small Business?
Big business is all over social media right now. Executives realize that it is one of the best tools available for reaching out to customers. Small companies, on the other hand, can sometimes lag behind, wondering whether they should use online social tools are not.
Strategy
The Most Common Mistakes People Make With Social Media Strategy
Developing a social media strategy isn’t as easy as you think. Many people fail, and it’s usually because they make the same mistakes. As a leader in the development of these strategies, we feel we’re best placed to talk about some of the common mistakes that are made.
Social Media Marketing
The Most Common Mistakes Businesses Make With Social Media Marketing
Social media has become one of the most powerful marketing tools a small business can use. However, there are so many mistakes floating around that too many companies do. As a digital consulting firm, we’ve seen this first-hand through many of our clients!
Social Media Management
What is Community Management?
Have you ever wondered what ‘community management’ means or what the purpose of it is? Communicating and engaging with your audience are critical components to the growth and success of your business. Within this article, we’ll explain the importance of community management and how it can be an important part of your marketing strategy.
Social Media Management
Social Media Monitoring vs Social Media Listening
Social media monitoring and social media listening are two ways businesses can learn from their customers. So, what is the difference between social media monitoring and social media listening? Our experts at Pivotal New Media, have outlined the differences below.
