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The Anatomy of a Great Digital Marketing Campaign
Some digital marketing campaigns are excellent, while others are not so great. The question is; what separates the best from the rest? Lucky for you, the team here at Pivotal New Media is about to share what we think is the anatomy of a great digital marketing campaign: Data At the heart of the very […]
10 Principles of Psychology You Can Use to Improve Your Social Media Marketing
At Pivotal New Media, we’ve discovered that you need to delve into a bit of human psychology if you want to improve your digital marketing strategy. So, here are ten principles of psychology we recommend you use to boost your social media marketing efforts: #1 The law of simplicity This is technically referred to as […]
How to Explain Social Media Marketing to Your Mom
As social media marketing experts, we know all the ins and outs of this practice. But, even we’ll admit that it can be a complex entity sometimes. It’s hard for some people to grasp the concept of social media marketing, particularly if they’re your mom and they think it’s all about having fun on social […]
Lessons Digital Content Creators Can Learn from the Marvel Cinematic Universe
Content creation is a lot like a Hollywood movie; there are so many components that have to work all together in order to get the best end result. As a digital content creator, you need to make sure you think carefully about what it takes to get the best outcome. When it comes to movies, […]
The Most Common Mistakes People Make With Social Media Strategy
Developing a social media strategy isn’t as easy as you think. Many people fail, and it’s usually because they make the same mistakes. As a leader in the development of these strategies, we feel we’re best placed to talk about some of the common mistakes that are made. Check them out, and you will soon […]
Why is Social Media Marketing Important for Small Business?
Big business is all over social media right now. Executives realize that it is one of the best tools available for reaching out to customers. Small companies, on the other hand, can sometimes lag behind, wondering whether they should use online social tools are not. In this article, we’re going to spell out exactly why […]
Thor’s Guide To Digital Marketing
Greetings puny mortal! It is I, Thor Odinson! Together we must join as one to learn about the mysteries of digital marketing. I remember back in Asgard, between jugs of mead, I would muse over life, the universe, and the kingdom that would be mine. Until those accursed Frost Giants interfered, and father stripped me […]
Social Media Monitoring vs Social Media Listening
“The customer is always right” is a well-known phrase in business. However, listening to the customer and finding out ‘what is right’ for business isn’t always easy. Having a strategy in place to track, analyze, and respond to conversations about your brand and industry online is a key component of audience research. Learning what your […]
What is Community Management?
The Act of Building Relationships and Interacting with Communities in the Digital Space Have you ever wondered what ‘community management’ means or what the purpose of it is? Communicating and engaging with your audience are critical components to the growth and success of your business. Within this article, we’ll explain the importance of community management […]