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Social Media Marketing

The Shifting Role of Twitter: From Marketing to Public Relations

Twitter has been a prominent social media platform for over a decade, with its ability to reach millions of users around the world in real-time. However, in recent years, many businesses and marketers have started to use Twitter more as a public relations tool instead of a marketing tool. In this article, we will explore the reasons why Twitter is more of a public relations tool than a marketing tool, while also addressing its Ads manager capabilities, lack of performance over other platforms, and high cost per action.

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Web3

Amazon’s Entry Into NFTs: A Positive Impact for the Industry

Amazon is a global e-commerce giant that has revolutionized online shopping. The company has been expanding its reach into new industries and technologies, and recently announced its entry into the NFT space. NFTs, or non-fungible tokens, are unique digital assets that are stored on a blockchain. The entry of Amazon into the NFT space is set to have a positive impact on the industry, and in this blog post, we’ll explore why.

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Real Estate

Why Social Media Marketing Is So Crucial In Real Estate

For today’s real estate agents, understanding the power of social media is crucial – not only because social platforms are excellent channels for marketing but also due to their potential for maximum reach at relatively low cost. In this article, we investigate why all serious real estate agents should consider social media as part of their overall marketing strategy.

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Influencer Marketing

Building An Influencer Marketing Strategy

Influencer marketing involves using influencers to promote products, create a buzz around brands and encourage followers and virtual friends to move through the marketing funnel. In years gone by, influencers were celebrities, but the landscape has evolved as social media channels have diversified and developed.

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Omnichannel Marketing

Omnichannel vs Multichannel Marketing

According to recent data, 78% of internet users conduct product research online. As a result, the importance of digital marketing is higher than ever before. Companies need to tap into the digital sphere to reach as many leads and prospects as possible.

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Social Media Advertising

Social Media Marketing Without Ads

The question for small businesses is whether it is possible to engage in effective social media marketing on platforms like Twitter, Facebook, and Instagram without ads. After all, ads cost money.

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Strategy

Why your customer contact lists is essential to your business survival?

Your customer contact list is the lifeblood of your business. A highly engaged contact list can ensure that every effort you make online allows you to acquire new customers, bring them through the sales process, and keep them engaged for future sales. Doing this right will ensure that you are able to keep their loyalty and re-engage them time and time again.

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Legal

The Essential Digital Marketing Guide For Lawyers

The following guide details the critical elements of a digital marketing strategy, so have a read and implement the ideas suggested. Of course, we realize marketing your law firm is time-intensive, so please do call on our services if you would like to benefit from the expertise of our experienced marketing professionals.

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Nonprofit & Small Business

Essential Guide For Using Social Media To Grow Your Small Business

As a small business owner, you need to capitalize on the popularity surrounding social media and as we said, use it to market your business. By reaching the people who are likely to buy into your product or service, you will attain new customers, make more profits, and ultimately, grow your business.
So, how do you get started?

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Nonprofit & Small Business

A Beginners Guide to Digital Marketing For Non-Profits

Digital marketing is one way to get your message heard to potential donors, volunteers, and users of your service. In this beginner’s guide, we will give you all you need to know to get started. Have a read and then contact our digital marketing experts at Pivotal New Media for more information and support.

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Restaurants

10 Digital Marketing Tips For Restaurants That Will Bring Customers Back

Your restaurant won’t be the only food venue on the block, as there will be competitors opening up all around you, each one hoping to get a slice of your customer base. To fight back against your nearest rivals, and to keep your customers on your side, you can implement a range of digital marketing strategies within your business. Here are just a few of them.

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Restaurants

Top Content Marketing Ideas That Can Generate More Restaurant Reservations

The words you write and the visual images you cook up for your online pages can really push your business forward, as you will be able to tantalize and tempt potential new customers into entering your restaurant.
Check out our content marketing ideas below, and stir them into the pot of your marketing strategy. Your business should benefit because of them.

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Nonprofit & Small Business

How To Grow Your Non-Profit Member Base Using Digital Marketing

There are all kinds of ways to market your non-profit organization, of course. You can hold annual benefit galas, pay for TV and radio ads, and meet people face to face at community events. These are all excellent methods but in today’s modern age, it makes sense to place some focus on digital marketing too.
In this article, we are going to go through the actions you need to take to increase support for your mission using the digital marketing tools at your disposal.

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Legal

Top 7 Digital Marketing Tips for Lawyers To Get More Clients

Marketing is essential when trying to win over new clients to your firm. In the past, you may have advertised in the classified column of your local newspaper, but in this internet age, your focus needs to be on digital marketing. By using the various tools available to you online, you will reach the people who matter the most to your business, whether they’re browsing the internet using their computer or mobile devices. Check out our digital marketing tips below, and follow them to ensure greater success when looking for new clients for your law firm.

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Legal

Why Law Firms Should Use Digital Advertising

In days gone by, people used to look to the classifieds or the Yellow Pages when they needed to hire a lawyer. They may have asked friends and family for recommendations too. But in this modern age, things have shifted somewhat. While people might still talk to the people they know for recommendations, they will also look online for reviews when deciding what law firm to choose. People are also more likely to use the internet to find law firms in their area, with a Google search that will point them in the right direction. 

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Restaurants

Instagram 101 For Restaurants

How many times have you taken a picture of your food before eating it? Millions of people do, and then they post them on social media for all the world to see. As a restaurant owner, this is something you want to capitalize on. People like to see good food (and they like to eat it too), and if you can broadcast the foods you are serving up online through your social media channels, more people are going to come into your restaurant, with a whetted appetite and hungry bellies.

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Influencer Marketing

Everything You’ve Ever Wanted to Know About Influencer Marketing

Influencer marketing is definitely one of the newest players in the marketing game. Our digital marketing consulting firm has helped lots of clients incorporate influencers into their marketing strategies, and many of our clients don’t really understand what influencers do.

So, here’s a short guide that explains what they are, and the benefits they can bring

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Social Media Marketing

Can social media marketing increase brand awareness?

There is so much competition for businesses today, that it is important to use every tool available to gain an advantage over the competition. There are so many different ways to grow your business and increase your revenue, so what you decide to do will depend on your business and situation. 

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Digital Marketing

How Has Digital Marketing Changed Business?

Where once print, direct mail, radio, and television ads dominated the marketing industry, the emphasis is now on digital marketing, and this is thanks to the power that the internet affords business owners the world over. 

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Content Creation

How To Do Video Right On Social Media

Though it’s great to get the video views, what you really want is to be able to retain your audience throughout the video itself. Data suggests that each “view” a video gets on social media comprises around three seconds of actual watch time, on average.

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Digital Marketing

The Anatomy of a Great Digital Marketing Campaign

Some digital marketing campaigns are excellent, while others are not so great. The question is; what separates the best from the rest? Lucky for you, the team here at Pivotal New Media is about to share what we think is the anatomy of a great digital marketing campaign.

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Social Media Marketing

How to Explain Social Media Marketing to Your Mom

Even we’ll admit that social media marketing can be a complex entity sometimes. This made us think; what’s the easiest way to explain social media marketing? We’ve compiled some key points that are so easy to understand you could even explain them to your mom!

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Digital Marketing

Thor’s Guide To Digital Marketing

During my time in this most peculiar of realms, I discovered a curious thing known as digi-tal mar-keting. Something, I am told, exists inside square boxes and strange devices known as com-puters. It turns out that business is a big deal on Earth, much like it is at home on Asgard.

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Social Media Management

What is Community Management?

Have you ever wondered what ‘community management’ means or what the purpose of it is? Communicating and engaging with your audience are critical components to the growth and success of your business. Within this article, we’ll explain the importance of community management and how it can be an important part of your marketing strategy.

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Social Media Management

Social Media Monitoring vs Social Media Listening

Social media monitoring and social media listening are two ways businesses can learn from their customers. So, what is the difference between social media monitoring and social media listening? Our experts at Pivotal New Media, have outlined the differences below.

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