Pivotal Metrics: ROAS Return On Ad Spend
It’s virtually impossible to spend more than ten minutes on Facebook or Instagram and not see at least one ad. With almost every Google search, an ad pops up on the side or at the top. Getting your ad featured in one of these spaces isn’t free, though. How can you know if the money you’ve spent on […]
Where To Learn Social Media Marketing?
Social media marketing is fast becoming an essential online marketing tool – perhaps even overtaking traditional email in some industries. But learning how to use social media to powerful effect can be a challenge. Social media marketing tools are complicated, and even if you know how to use them, doing so effectively may still elude […]
Pivotal Metrics: What Are Click Thru Rates and How Are They Measured?
There’s a plethora of metrics that you as an advertiser or business owner can track to help record how well your digital advertising campaign is doing. One of those is the super easy-to-track metric called click-through rates. If you’re interested in learning what ctr is and how to measure it, keep reading for more information. […]