Influencer marketing involves using influencers to promote products, create a buzz around brands and encourage followers and virtual friends to move through the marketing funnel. In years gone by, influencers were celebrities, but the landscape has evolved as social media channels have diversified and developed.
Influencer marketing is definitely one of the newest players in the marketing game. Our digital marketing consulting firm has helped lots of clients incorporate influencers into their marketing strategies, and many of our clients don’t really understand what influencers do.
So, here’s a short guide that explains what they are, and the benefits they can bring