The Shifting Role of Twitter: From Marketing to Public Relations
Twitter has been a prominent social media platform for over a decade, with its ability to reach millions of users around the world in real-time. However, in recent years, many businesses and marketers have started to use Twitter more as a public relations tool instead of a marketing tool. In this article, we will explore the reasons why Twitter is more of a public relations tool than a marketing tool, while also addressing its Ads manager capabilities, lack of performance over other platforms, and high cost per action.
10 Signs You Should Invest in Social Media Marketing
You’ve seen businesses use social media marketing before, but is it right for you? Today, we’re bringing you 10 significant signs that show you really need to start investing in this form of digital marketing
Can social media marketing increase brand awareness?
There is so much competition for businesses today, that it is important to use every tool available to gain an advantage over the competition. There are so many different ways to grow your business and increase your revenue, so what you decide to do will depend on your business and situation.
The Best Ways To Use Hashtags On Social Media
As with any tool, it’s important to know when to utilize hashtags to gain the greatest impact and ensure they provide the results you want.
10 Principles of Psychology You Can Use to Improve Your Social Media Marketing
We’ve discovered that you need to delve into a bit of human psychology if you want to improve your digital marketing strategy. So, here are ten principles of psychology we recommend you use to boost your social media marketing efforts.
How to Explain Social Media Marketing to Your Mom
Even we’ll admit that social media marketing can be a complex entity sometimes. This made us think; what’s the easiest way to explain social media marketing? We’ve compiled some key points that are so easy to understand you could even explain them to your mom!
The Most Common Mistakes Businesses Make With Social Media Marketing
Social media has become one of the most powerful marketing tools a small business can use. However, there are so many mistakes floating around that too many companies do. As a digital consulting firm, we’ve seen this first-hand through many of our clients!
