The Shifting Role of Twitter: From Marketing to Public Relations
Twitter has been a prominent social media platform for over a decade, with its ability to reach millions of users around the world in real-time. However, in recent years, many businesses and marketers have started to use Twitter more as a public relations tool instead of a marketing tool. In this article, we will explore the reasons why Twitter is more of a public relations tool than a marketing tool, while also addressing its Ads manager capabilities, lack of performance over other platforms, and high cost per action.
Why is Marketing Automation Important?
Are you using marketing automation in your business yet? If you aren’t, you could be missing out on one of the biggest opportunities to scale your business while saving time. As an entrepreneur, startup founder, or marketing leader, you know how hard it can be to keep everything running. Every customer and lead needs to feel like […]
Audience Intelligence – The Heart of Every Digital Strategy
Did you know 47% of small businesses interact with customers virtually? With more people online than ever, your digital marketing strategy is key to your success. And if done right, it can be cost-effective, too. But with so much competition on the social web, what do you say to create an impact? How do you know your […]
The Importance of Customer Journey Mapping
As a business owner, your top priority is providing the best experience for every customer. Many businesses are adopting a technique known as customer journey mapping to plan and perfect their customer-experience skills. Customer journey mapping is essentially the process of plotting out the journey your customers take through their interactions with your business. Journey mapping helps […]
Why your customer contact lists is essential to your business survival?
Your customer contact list is the lifeblood of your business. A highly engaged contact list can ensure that every effort you make online allows you to acquire new customers, bring them through the sales process, and keep them engaged for future sales. Doing this right will ensure that you are able to keep their loyalty and re-engage them time and time again.
How Social Media Listening Can Help You Develop Your Next Big Business Idea
Discover more about the benefits of social listening and the different ways you can use this to move your company forward.
The Value of Digital Advertising During a Time of Crisis
However, digital advertising can be most effective in times of national or global crisis. When markets are crashing, supply chains are stalling and customers are thin on the ground, maintaining your marketing activity brings a variety of benefits
Focusing On Digital Strategy During Crisis
While responding to a disaster is challenging, it needn’t be disastrous for your business. With careful consideration, in-depth research and precise planning, you can create a sure-fire strategy to navigate the turbulent times ahead.
Lessons On Marketing Strategies From A Galaxy Far, Far Away
Believe it or not, the lessons that are apparent throughout Star Wars can be incredibly useful. They could even help you strengthen your digital marketing strategy.
The Most Common Mistakes People Make With Social Media Strategy
Developing a social media strategy isn’t as easy as you think. Many people fail, and it’s usually because they make the same mistakes. As a leader in the development of these strategies, we feel we’re best placed to talk about some of the common mistakes that are made.
