Recent studies found a 14.5% increase in sales productivity as a result of marketing automation. While there are fewer people wanting to venture outside of their homes and properties selling quicker than ever, real estate businesses are needing to adapt.
In this article, we discuss how to up your real estate marketing game through automated marketing. Continue reading to find out what you need to boost your business.
What Is Marketing Automation?
Marketing automation is like artificial intelligence. Businesses that use automated marketing take everyday marketing tasks and automate them with special technology. This especially applies to repetitive tasks such as social media and email marketing.
The goal of marketing automation is two-fold. First, it increases a business’s efficiency. Second, it creates a customized experience for their clients.
How Have the Needs of Real Estate Marketing Changed?
As many prospective clients remain fearful of leaving their homes due to COVID-19, the needs of real estate marketing have changed drastically. An industry that was once mostly free of digitization now depends on it to attract clients.
Real estate businesses are using technology with an increased frequency. This includes technology such as virtual walk-throughs and online chats.
Currently, properties are selling at a fast rate. This makes it important for clients to be able to engage with agents quickly.
The Benefits of Marketing Automation in Real Estate
With changing real estate marketing needs comes a heavier workload. Automated marketing could be the answer for businesses to keep up.
The top benefits of marketing automation include increased efficiency, the ability to manage leads, increased client engagement, maintain relationships with clients, and more.
Increase Efficiency
Real estate businesses are facing heavier workloads as they try to keep up with demand. You can spend less time on mundane tasks by setting them up under automated marketing processes.
This is time that you can spend on other more meaningful tasks such as client engagement. The more efficient your practice is, the more fruitful your business.
Save Money
Some real estate businesses hesitate to invest in marketing automation. This is due to apprehension from the cost. Yet, automated real estate marketing isn’t the costly endeavor businesses expect, especially when compared to traditional marketing.
While many businesses would agree that an entire real estate marketing team is ideal for client outreach, it can be a costly expense. The time that is involved with following up on leads alone is significant. Automation is easier and more affordable in comparison.
Manage Leads
Managing leads is much easier with marketing automation. Instead of having to keep track of every lead in order to send them information, you can have the process automated.
Clients can automatically receive whatever information you deem essential. It helps your real estate business manage its leads while also meeting the needs of your client in a timely manner.
Increase Engagement
Utilizing automated marketing for real estate creates a unique experience for your clients. Instead of speaking to clients in generalities, you can create a customized experience based on their information.
This can be done through social media marketing, email marketing, and more. Plus, automated marketing makes the entire process virtually seamless.
Maintain Relationships with Clients
Marketing automation is highly customizable. For this reason, you have the opportunity to develop a better relationship with your clients. The ability to maintain that experience helps ensure the relationship is lasting.
With these methods, clients feel more connected to real estate businesses. This is great for both parties because it signifies compatibility, which is essential in real estate.
Collect Data
Collecting data on your clients is an important way of ensuring you meet their needs. Marketing automation is a great resource for this, especially since the data is often collected from several sources.
The more data you collect, the better experience you can provide your clients. Personalization is key when it comes to to effective marketing for real estate businesses.
How to Get Started With Automated Marketing for Real Estate
To get started with automated real estate marketing, you have to set your goals. Consider your company’s mission statement and your brand as a whole. What are the most essential tasks?
Before settling on your goals, factor in your clients and their feedback. What are your overlapping priorities and how can you maximize them in a way that benefits both parties.
Once you’ve settled on your goals, your marketing automation company can help you decide how best to meet them with their technology. You’ll set your new marketing strategy in motion and make adjustments as needed.
Marketing Automation Mistakes to Avoid
There are plenty of ways to use marketing automation effectively, but there are also some things you should avoid. If the goal of automation is to create a unique client experience, you have to know your client. Likewise, you have to get to know a potential client.
To do this well, you have to take into consideration their engagement across your entire company. Look at their engagement with social media, your website, and with emails. It shouldn’t be just one or the other.
Working with the right marketing automation company will help you avoid these kinds of mistakes. They can help ensure you use your real estate marketing strategy to its fullest potential.
Get Started With Marketing Automation
Marketing automation is the key to staying on top of the ever-changing world of real estate. As long as people prefer to find their next property from the comfort of their own home, digitization and automation are the future.
Are you ready to get ahead of the curve with automated real estate marketing? Connect with one of our consultants today to develop the best plan for your business.
