If you want to get ahead of the online game, one thing you definitely need to be making the most of is social listening. This is a term that is used to describe the process of tracking methods of phrases, words, and even complex queries across the web and especially social media. You will then track the results in order to move your business forward. You could look for words relating to your brand, the competition, the industry in general, and so on – anything that is going to provide you with valuable insights in order to benefit your business. So, with that being said, read on to discover more about the benefits of social listening and the different ways you can use this to move your company forward.
Monitor mentions of your brand online
One of the main reasons why people participate in social listening is so that they can monitor any mentions of their brand online. This enables you to not only monitor your brand’s mentions, but also any industry keywords, campaign names, and competitors to see how you size up. The tools that are available today will enable you to use smart filters so that you can get to the mentions that really matter. After all, there could be a lot of mentions of your brand online. It will take you forever to go through them all, and so you can apply a number of different filters, for example, date, sentiment, and reach. This will help you to narrow down the mentions so you can get to those comments that will reveal what you really want to know.
Monitor what the competition is doing
Another one of the major reasons for embracing social media listening is to monitor what the competition is doing. You can, therefore, compare your own social media presence to your competition’s presence on social media. You will be able to get a better idea of how your competition is doing by tracking what people have to say about this business online. You can also narrow down your efforts so that you can focus on a specific hashtag, campaign, or product that is being promoted by the competition. You will then be able to learn from your competitor’s social media presence. What are they doing right? Where are they going wrong? You can use all of this data to shape your own efforts.
Understand your current brand health
Although competition monitoring and brand monitoring are two of the key reasons for embracing social media listening, there are a lot of other benefits to be gained by going down this route as well. This includes the fact that you are going to be able to measure your brand health. This enables you to get to the bottom of whether your business is developing at a rapid pace or it is stagnating. You will need historical data from your platform in order to do this. This means that you will collect stats for your brand and compare them to how the competition is doing. You will also get stats from a while ago and compare them with the stats of today to make sure that your business is actually taking steps forward.
Improve customer care
Finally, another key benefit associated with social listening is that it offers you an exceptional way of enhancing your customer care. There is no denying that a lot of people turn to social media when they want to ask for advice, look for solutions to problems, and indeed complain about products or a business they have had interaction with. It is also a place whereby people leave their reviews and opinions on businesses, and so it can either make or break your company. Through using social media listening you will be able to answer to consumer queries as well as rectifying any issues whereby people have been unhappy with your business.
All things considered, it is not hard to see that there are a lot of different benefits that are associated with social listening. Because of this, it is important to make sure that you take advantage of this tactic at your company. Nevertheless, in order to do so, you will need professional assistance from industry experts. This is where Pivotal New Media comes in. Contact us today to find out more about social listening and how we can make the most of this for your business.