As social media marketing experts, we know all the ins and outs of this practice. But, even we’ll admit that it can be a complex entity sometimes. It’s hard for some people to grasp the concept of social media marketing, particularly if they’re your mom and they think it’s all about having fun on social media.
This made us think; what’s the easiest way to explain social media marketing to the one of the people that matters most, your mom? We’ve compiled some key points that will get her on track with this form of marketing is all about.
It’s a way of promoting a business
Firstly, let’s start with the absolute primary aim of social media marketing; to help promote a business. It’s an opportunity to get the word out there to as many people as possible, by using the internet.
There are billions of people using social media
Why use social media to promote a company? It’s simple; billions of people will go on social media sites/platforms every single day. Therefore, this presents you with an opportunity to expose your business to a massive audience. To make things even better, you can do this just by sitting at home and using social media yourself. As a result, it’s highly convenient.
You will create different social media accounts
There are lots of various forms of social media out there. The most popular platforms are Facebook, Twitter, Instagram, and Snapchat. People will use these platforms to chat with other people, post photos, create updates so people know what’s going on with their lives, and so on.
As a business, you will create profiles and accounts on as many social media platforms as you like. From here, it gives you a chance to interact with everyone else on there. In turn, this helps create awareness around your business, making more people aware of you and what you do.
You want your target audience to engage with you
In marketing terms, a target audience is the specific group of people that your business believes is the ideal customer. This is because of their age, gender, previous buying habits, lifestyle, and so on. With social media marketing, you want this target audience to engage with you.
This could mean they start following you – which basically refers to the number of people that will see regular updates from your accounts. The more followers you have, the more people there are seeing what you post. But, you also want them to engage with what you post – this could mean sharing something so more people see it, clicking on a link to your website, or just providing feedback so you can improve your company.
Engagement creates leads
Through this engagement, you will create leads for your company. These are people who are interested in what you have to offer, which means you can focus on converting them into paying customers. So, by promoting your company on social media, you could end up getting more sales.
Hopefully, this gives you an overview of social media marketing that your mom will totally understand. Now, if you really want to improve your approach, then you need to contact Pivotal New Media today. We can help your business with all things social media and digital marketing. From increasing social media engagement to driving traffic to your website; we cover it all. Get in touch today, and we’ll help devise the perfect strategy for your specific needs.