Lessons Digital Content Creators Can Learn from the Marvel Cinematic Universe

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Content creation is a lot like a Hollywood movie; there are so many components that have to work all together in order to get the best end result. As a digital content creator, you need to make sure you think carefully about what it takes to get the best outcome. When it comes to movies, it doesn’t get much better than the Marvel Cinematic Universe behemoth, that continues to churn out hit movie after hit movie.

There are plenty of lessons to be learned by looking at how the MCU does things, as well as how they structure their movies. You have to get creative as a digital content creator, and there are a lot of things that you can apply from assessing the Marvel Cinematic Universe. Make sure you keep these things in mind and use them to help you improve your job as a digital content creator.

Success Must be Earned

One of the biggest lessons to take away from the MCU is the fact that success has to be earned. Nobody is entitled to any kind of success, and Marvel had to start out with pretty humble beginnings before they became the success they are today. They didn’t just throw a load of ideas together and come out with Thor: Ragnarok. They had to work up to it with more moderately successful movies first, such as Thor and Thor: The Dark World. Similarly, you need to understand that you are going to have to work your way up to work with bigger, better brands. So, make sure you keep this in mind moving forward, and always do the best you can with everything you do.

Overarching Story

Another thing that you will notice about the MCU is the painstaking detail that goes into every project, and, in particular, to making sure every project links. Each Marvel movie has one overarching story and mythology that each of the films contributes to. As a content creator, your job is to tie all the different threads of your content together to make sure you are presenting something to the audience that is on brand and fitting with what the company is looking to achieve. Learn from the way Marvel ties threads together and try to apply this to your own work.

The Right People in the Right Places

It is so important in any field to make sure you have the right people in the right jobs. This is something that you can see throughout the MCU, where the studio has made excellent choices when it comes to hiring writers and directors. For instance, Jon Favreau and Joss Whedon were two choices who really paid off for the studio, and they were left to tell the story they wanted to tell, with great results. This is an example of how it is so important to make sure you’ve got the right people in the right places, and this is true in your role as a content creator. You have to be able to trust others to carry out the role you require them to do, so choosing who you hire is really important.

Establishing the Brand

If you have watched the Marvel Cinematic Universe movies, you will know that they are great at establishing the brand. Many of the movies are origin stories that set the tone for the rest of the series of movies, and you can learn a lot from this with your job. Establishing your brand in the first instance so that people know what to expect when they invest in your content. This is one of the biggest factors for success when you are trying to build a business as a digital content creator. Look at the ways in which Marvel is able to establish characters and stories from the start to carry them into more complex narrative pathways, and this is something you can take big influence from.

It’s actually pretty amazing how much you can learn as a digital content creator by looking at the Marvel Cinematic Universe, and the way in which Marvel makes their movies. This is a great excuse to watch more Marvel films – like we need an excuse for more Tony Stark, right?! But seriously, there is so much to keep in mind here, and so much that you can use to improve the way you do your job. You’d be surprised by how many professional lessons you can learn from the Marvel Cinematic Universe, and this is something that plays a big role in helping you excel and get better at your job moving forward. So make sure you check out Pivotal New Media to get a consultation for the best possible content marketing services.


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