Pivotal Metrics: What Are Click Thru Rates and How Are They Measured?

There’s a plethora of metrics that you as an advertiser or business owner can track to help record how well your digital advertising campaign is doing. One of those is the super easy-to-track metric called click-through rates.

If you’re interested in learning what ctr is and how to measure it, keep reading for more information.

What Are Click-Through Rates (CTR)?

Click-through rate (CTR) is a category of metrics that measures how well your advertisements and emails are received and interacted with.

This specific type of metric delivers a percentage that is based on how many people click through an element that they’re given in comparison to the total number of people the element was delivered to.

Certain niches have a specific benchmark for CTRs. It’s important to what the benchmark for your industry is as it helps you keep track of how well your email campaign is doing compared to others in your industry. However, these do vary depending on your niche (as well as other factors like time of the year), so it’s not a complete constant.

Why CTR Is Important

Measuring CTR is important because it helps you determine how engaging your email campaign is. If there is a high CTR percentage, that likely means your email campaign is doing well.

On the other hand, you might want to rethink your digital advertising strategy if your CTR percentage is low.

Keep in mind that this just doesn’t apply to how interactive and engaging your email campaign is overall. It’s also used to measure the minuscule items in your email apart from just clicks. These include how well your link placement is, whether your media is efficient, 

CTR Examples

As mentioned earlier, CTR is used to measure more than just how engaging your overall emails have been. There are other instances where CTRs can be used to gauge how well your digital marketing campaign is going.

For example, advertisers and third-party programs use CTR as a way to gauge how well a PPC ad on Google is doing. The process is very similar and works wonders for those using Google ads for marketing purposes.

Other examples where CTR can be used include:

As well as others. CTR is rather versatile and can be used for plenty of things that involve customer/subscriber interaction.

How To Measure CTRs

The formula for measuring CTRs is quite simple. It’s a small ‘math’ equation that you can do by yourself so long as you have the right information.

 For the sake of explanation, we’ll be using emails as an element to show how CTR is measured.

First, take the total amount of emails sent and subtract the number of emails that were not delivered (bounced). Then get the total number of emails that were not only delivered but clicked as well.

Divide the total number of emails clicked by the total number of emails delivered and the result is your CTR. 

Pretty simple, but if you require any assistance, we invite you to contact us here at Pivotal New Media with any questions you might have. We’re experts in the field of marketing- we’ll even help you optimize your advertising strategy so you get the best results.

More Help With Metrics

CTR is just one type of metric that’s used to track how well your digital advertising campaign is going. It’s not that difficult to track- but can still be a hassle if you’re new to doing so.

If you’re looking for a surefire way to earn more clicks and boost your overall growth, we recommend scheduling a consulting with us. We’ve helped dozens of businesses expand and perfect their digital marketing strategy and are eager to help you out.

Please feel free to use our consultation booking page for further details.

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