From Likes to Clicks: The Different Forms of Social Media Engagement and How to Retarget Them
In this blog post, we’ll explore the different types of social media engagement that can be retargeted with advertising and why it’s important to create content that resonates with a business’ target audience.
8 Digital Marketing Tips For Startups
How do you get started with digital marketing? What should you focus on? Digital marketing has become essential for businesses of all sizes. If you want to succeed in today’s competitive marketplace, you need to invest time and resources into developing a strong digital presence. By implementing the right digital marketing strategy and executing it […]
Pivotal Metrics: ROAS Return On Ad Spend
It’s virtually impossible to spend more than ten minutes on Facebook or Instagram and not see at least one ad. With almost every Google search, an ad pops up on the side or at the top. Getting your ad featured in one of these spaces isn’t free, though. How can you know if the money you’ve spent on […]
The Importance of Customer Journey Mapping
As a business owner, your top priority is providing the best experience for every customer. Many businesses are adopting a technique known as customer journey mapping to plan and perfect their customer-experience skills. Customer journey mapping is essentially the process of plotting out the journey your customers take through their interactions with your business. Journey mapping helps […]
Pivotal Metrics: What Are Click Thru Rates and How Are They Measured?
There’s a plethora of metrics that you as an advertiser or business owner can track to help record how well your digital advertising campaign is doing. One of those is the super easy-to-track metric called click-through rates. If you’re interested in learning what ctr is and how to measure it, keep reading for more information. […]
11 Ways to Completely Revamp Your Digital Marketing
Digital marketing strategies can go stale if you don’t update them. With that in mind, here are 11 ways you can completely revamp yours today:
7 Things You Should Not Do With Digital Marketing
This article looks at 7 things you should not do with digital marketing in a bid to help you keep your customers coming back, build your brand and maintain trust in your product and business.
Top 7 Digital Marketing Tips for Lawyers To Get More Clients
Marketing is essential when trying to win over new clients to your firm. In the past, you may have advertised in the classified column of your local newspaper, but in this internet age, your focus needs to be on digital marketing. By using the various tools available to you online, you will reach the people who matter the most to your business, whether they’re browsing the internet using their computer or mobile devices. Check out our digital marketing tips below, and follow them to ensure greater success when looking for new clients for your law firm.
Why Law Firms Should Use Digital Advertising
In days gone by, people used to look to the classifieds or the Yellow Pages when they needed to hire a lawyer. They may have asked friends and family for recommendations too. But in this modern age, things have shifted somewhat. While people might still talk to the people they know for recommendations, they will also look online for reviews when deciding what law firm to choose. People are also more likely to use the internet to find law firms in their area, with a Google search that will point them in the right direction.
Focusing On Digital Strategy During Crisis
While responding to a disaster is challenging, it needn’t be disastrous for your business. With careful consideration, in-depth research and precise planning, you can create a sure-fire strategy to navigate the turbulent times ahead.