From Likes to Clicks: The Different Forms of Social Media Engagement and How to Retarget Them
In this blog post, we’ll explore the different types of social media engagement that can be retargeted with advertising and why it’s important to create content that resonates with a business’ target audience.
Amazon’s Entry Into NFTs: A Positive Impact for the Industry
Amazon is a global e-commerce giant that has revolutionized online shopping. The company has been expanding its reach into new industries and technologies, and recently announced its entry into the NFT space. NFTs, or non-fungible tokens, are unique digital assets that are stored on a blockchain. The entry of Amazon into the NFT space is set to have a positive impact on the industry, and in this blog post, we’ll explore why.
Why Social Media Marketing Is So Crucial In Real Estate
For today’s real estate agents, understanding the power of social media is crucial – not only because social platforms are excellent channels for marketing but also due to their potential for maximum reach at relatively low cost. In this article, we investigate why all serious real estate agents should consider social media as part of their overall marketing strategy.
Web3: What It Is and How We Got Here
We are entering a new era of technology and online interaction that is called Web3. It’s an immersive experience that is unique and also an opportunity for business owners to take advantage of and enter into. First, it’s important to take a look back and review the Web 1 and Web 2 eras before diving […]
8 Digital Marketing Tips For Startups
How do you get started with digital marketing? What should you focus on? Digital marketing has become essential for businesses of all sizes. If you want to succeed in today’s competitive marketplace, you need to invest time and resources into developing a strong digital presence. By implementing the right digital marketing strategy and executing it […]
Why is Marketing Automation Important?
Are you using marketing automation in your business yet? If you aren’t, you could be missing out on one of the biggest opportunities to scale your business while saving time. As an entrepreneur, startup founder, or marketing leader, you know how hard it can be to keep everything running. Every customer and lead needs to feel like […]
Audience Intelligence – The Heart of Every Digital Strategy
Did you know 47% of small businesses interact with customers virtually? With more people online than ever, your digital marketing strategy is key to your success. And if done right, it can be cost-effective, too. But with so much competition on the social web, what do you say to create an impact? How do you know your […]
How Marketing Automation Can Take Your Real Estate Business to the Next Level
Recent studies found a 14.5% increase in sales productivity as a result of marketing automation. While there are fewer people wanting to venture outside of their homes and properties selling quicker than ever, real estate businesses are needing to adapt. In this article, we discuss how to up your real estate marketing game through automated marketing. Continue […]
The value of real estate chatbots for your business
By now, most people have heard of chatbots. They’re the technology that powers smart home speakers like Amazon Echo and Google Home, but they can also provide a fantastic customer service experience for your business too. Real estate agents and agency owners are looking for ways to improve their clients’ support, and there is so […]
Pivotal Metrics: ROAS Return On Ad Spend
It’s virtually impossible to spend more than ten minutes on Facebook or Instagram and not see at least one ad. With almost every Google search, an ad pops up on the side or at the top. Getting your ad featured in one of these spaces isn’t free, though. How can you know if the money you’ve spent on […]
