8 Digital Marketing Tips For Startups

How do you get started with digital marketing? What should you focus on? Digital marketing has become essential for businesses of all sizes. If you want to succeed in today’s competitive marketplace, you need to invest time and resources into developing a strong digital presence.  By implementing the right digital marketing strategy and executing it […]

Why is Marketing Automation Important?

Are you using marketing automation in your business yet? If you aren’t, you could be missing out on one of the biggest opportunities to scale your business while saving time. As an entrepreneur, startup founder, or marketing leader, you know how hard it can be to keep everything running. Every customer and lead needs to feel like […]

Audience Intelligence – The Heart of Every Digital Strategy

Did you know 47% of small businesses interact with customers virtually? With more people online than ever, your digital marketing strategy is key to your success. And if done right, it can be cost-effective, too. But with so much competition on the social web, what do you say to create an impact? How do you know your […]

How Marketing Automation Can Take Your Real Estate Business to the Next Level

Recent studies found a 14.5% increase in sales productivity as a result of marketing automation. While there are fewer people wanting to venture outside of their homes and properties selling quicker than ever, real estate businesses are needing to adapt. In this article, we discuss how to up your real estate marketing game through automated marketing. Continue […]

The value of real estate chatbots for your business

By now, most people have heard of chatbots. They’re the technology that powers smart home speakers like Amazon Echo and Google Home, but they can also provide a fantastic customer service experience for your business too. Real estate agents and agency owners are looking for ways to improve their clients’ support, and there is so […]

Pivotal Metrics: ROAS Return On Ad Spend

It’s virtually impossible to spend more than ten minutes on Facebook or Instagram and not see at least one ad. With almost every Google search, an ad pops up on the side or at the top.  Getting your ad featured in one of these spaces isn’t free, though. How can you know if the money you’ve spent on […]

Where To Learn Social Media Marketing?

Social media marketing is fast becoming an essential online marketing tool – perhaps even overtaking traditional email in some industries. But learning how to use social media to powerful effect can be a challenge. Social media marketing tools are complicated, and even if you know how to use them, doing so effectively may still elude […]

Pivotal Metrics: What Are Click Thru Rates and How Are They Measured?

There’s a plethora of metrics that you as an advertiser or business owner can track to help record how well your digital advertising campaign is doing. One of those is the super easy-to-track metric called click-through rates. If you’re interested in learning what ctr is and how to measure it, keep reading for more information. […]

Chatbots for Law Firms: How This Technology Can Help Lawyers

There was a time when chatbots seemed more like a quaint idea than a useful tool. Unable to process complex questions or grow with use, the chatbot of the early 2000s didn’t accomplish much. Now, we can see a clear line of evolution in chatbot technology that could bring about a revolution in customer service. As chatbots […]

The Benefits of Real Estate Marketing Automation, Explained

Did you know that over 51% of US businesses are now using marketing automation tools? In the real estate industry, a strong digital presence is essential for lead generation and customer maintenance. But what is real estate marketing automation, and how does it benefit your business? Here’s a guide a comprehensive guide on real estate automation: […]