Why is Marketing Automation Important?
Are you using marketing automation in your business yet? If you aren’t, you could be missing out on one of the biggest opportunities to scale your business while saving time. As an entrepreneur, startup founder, or marketing leader, you know how hard it can be to keep everything running. Every customer and lead needs to feel like […]
Audience Intelligence – The Heart of Every Digital Strategy
Did you know 47% of small businesses interact with customers virtually? With more people online than ever, your digital marketing strategy is key to your success. And if done right, it can be cost-effective, too. But with so much competition on the social web, what do you say to create an impact? How do you know your […]
The Importance of Customer Journey Mapping
As a business owner, your top priority is providing the best experience for every customer. Many businesses are adopting a technique known as customer journey mapping to plan and perfect their customer-experience skills. Customer journey mapping is essentially the process of plotting out the journey your customers take through their interactions with your business. Journey mapping helps […]
Omnichannel vs Multichannel Marketing
According to recent data, 78% of internet users conduct product research online. As a result, the importance of digital marketing is higher than ever before. Companies need to tap into the digital sphere to reach as many leads and prospects as possible.