Omnichannel vs Multichannel Marketing
According to recent data, 78% of internet users conduct product research online. As a result, the importance of digital marketing is higher than ever before. Companies need to tap into the digital sphere to reach as many leads and prospects as possible.
Omnichannel Marketing – What is it and Why is it important?
Omnichannel marketing is a big talking point across many industries at the moment, but it is far from another buzzword that you can just ignore until the next one comes along.