The Shifting Role of Twitter: From Marketing to Public Relations
Twitter has been a prominent social media platform for over a decade, with its ability to reach millions of users around the world in real-time. However, in recent years, many businesses and marketers have started to use Twitter more as a public relations tool instead of a marketing tool. In this article, we will explore the reasons why Twitter is more of a public relations tool than a marketing tool, while also addressing its Ads manager capabilities, lack of performance over other platforms, and high cost per action.
From Likes to Clicks: The Different Forms of Social Media Engagement and How to Retarget Them
In this blog post, we’ll explore the different types of social media engagement that can be retargeted with advertising and why it’s important to create content that resonates with a business’ target audience.
Why Social Media Marketing Is So Crucial In Real Estate
For today’s real estate agents, understanding the power of social media is crucial – not only because social platforms are excellent channels for marketing but also due to their potential for maximum reach at relatively low cost. In this article, we investigate why all serious real estate agents should consider social media as part of their overall marketing strategy.
10-Step Plan For Small Businesses Looking To Grow On Social
This 10-step plan will give you all you need to know to get started, so keep reading, and then contact us if you would like to know more about the social media services we can offer to businesses such as yours.
Why Law Firms Should Use Digital Advertising
In days gone by, people used to look to the classifieds or the Yellow Pages when they needed to hire a lawyer. They may have asked friends and family for recommendations too. But in this modern age, things have shifted somewhat. While people might still talk to the people they know for recommendations, they will also look online for reviews when deciding what law firm to choose. People are also more likely to use the internet to find law firms in their area, with a Google search that will point them in the right direction.
Instagram 101 For Restaurants
How many times have you taken a picture of your food before eating it? Millions of people do, and then they post them on social media for all the world to see. As a restaurant owner, this is something you want to capitalize on. People like to see good food (and they like to eat it too), and if you can broadcast the foods you are serving up online through your social media channels, more people are going to come into your restaurant, with a whetted appetite and hungry bellies.
How To Do Video Right On Social Media
Though it’s great to get the video views, what you really want is to be able to retain your audience throughout the video itself. Data suggests that each “view” a video gets on social media comprises around three seconds of actual watch time, on average.
10 Principles of Psychology You Can Use to Improve Your Social Media Marketing
We’ve discovered that you need to delve into a bit of human psychology if you want to improve your digital marketing strategy. So, here are ten principles of psychology we recommend you use to boost your social media marketing efforts.
Why is Social Media Marketing Important for Small Business?
Big business is all over social media right now. Executives realize that it is one of the best tools available for reaching out to customers. Small companies, on the other hand, can sometimes lag behind, wondering whether they should use online social tools are not.
The Most Common Mistakes People Make With Social Media Strategy
Developing a social media strategy isn’t as easy as you think. Many people fail, and it’s usually because they make the same mistakes. As a leader in the development of these strategies, we feel we’re best placed to talk about some of the common mistakes that are made.
