Audience Intelligence – The Heart of Every Digital Strategy

Did you know 47% of small businesses interact with customers virtually? With more people online than ever, your digital marketing strategy is key to your success. And if done right, it can be cost-effective, too. But with so much competition on the social web, what do you say to create an impact? How do you know your […]

How to Explain Social Media Marketing to Your Mom

Even we’ll admit that social media marketing can be a complex entity sometimes. This made us think; what’s the easiest way to explain social media marketing? We’ve compiled some key points that are so easy to understand you could even explain them to your mom!

Why is Social Media Marketing Important for Small Business?

Big business is all over social media right now. Executives realize that it is one of the best tools available for reaching out to customers. Small companies, on the other hand, can sometimes lag behind, wondering whether they should use online social tools are not.