Social media has become one of the most powerful marketing tools a small business can use. However, there are so many mistakes floating around that too many companies do. As a digital consulting firm, we’ve seen this first-hand through many of our clients!
With that being said, here are the most common social media marketing mistakes we see:
Posting one Facebook status a month, or sending on two Tweets every three weeks will not do much for your business. Social media marketing is all about engagement. What’s more, you will only keep people engaged if you’re consistent. Find a cadence that works for your business and your audience. This will help your business stay top of mind and keep your content focused on your target audience.
Only using one platform
Think about the social media options out there; you’ve got Facebook, Twitter, Instagram, Snapchat, LinkedIn – there are loads to choose from. If you only use one of them, then you’re closing yourself off to so many people that are on the other platforms. So, whatever you do, don’t make the mistake of using one platform for everything!
Using too many platforms
On the other hand, don’t go crazy and use all the platforms all at once. It’s hard to manage multiple accounts – though we can help you with this. Ideally, you should use the platforms that make the most sense for your business. Consider where your target market is likely to be; conduct research to find out which platforms they use the most. This might mean you create accounts on three platforms, or you may only be on two, and so on.
No clear strategy
You must have a social media marketing strategy before you take to social media. This tells you what you’re doing and why you’re doing it. At Pivotal New Media, we’ll help you come up with a strategy that’s built around your goals. Then, everything you do will align with the strategy, allowing you to achieve these goals!
Creating a controversy
Yep, we see this far too often from many small businesses. Someone sends them an angry message, to which they respond in an even more hostile manner. Or, you just decide to say something you really shouldn’t. All of a sudden, local news picks up on this, and you’re blasted online for saying something derogatory or offensive. This can permanently damage your reputation, meaning you have to spend a fortune trying to repair your brand. Think before you post, and you’ll avoid most controversies.
A lot of social media marketing newbies think that the best thing to do is comment on every post or reply to every tweet, etc. The idea is that it gets your name out there and helps generate more leads by asking people to visit your site or click your link. The reality is that it makes you look like a spambot. People will just report you, which will get your account shut down.
The best way to avoid making these mistakes is by enlisting the support of Pivotal New Media. Let us construct the perfect social media marketing strategy for your small business. It only takes a few seconds to get in touch, so what are you waiting for? Contact us now, and our talented team will take it from there.