Social media marketing is fast becoming an essential online marketing tool – perhaps even overtaking traditional email in some industries. But learning how to use social media to powerful effect can be a challenge. Social media marketing tools are complicated, and even if you know how to use them, doing so effectively may still elude you.
In these situations, small businesses need assistance: people who can teach them social media marketing and how to market their products effectively. So what’s out there? And how can your business benefit?
Online Courses
Hootsuite University
Hootsuite is a social media marketing tool that allows you to manage all your social media accounts from a single platform. Not only does Hootsuite help you save time, but it also enables you to harmonize content and synchronize your campaigns across multiple channels – useful if you hate having to flick constantly between accounts.
Like most social media marketing tools, however, using Hootsuite effectively is as much of an art as it is a science. Hootsuite University is Hootsuite’s educational facility that aims to help people become more proficient in using its product. It aims to give companies the expertise they need to use it effectively so that they can get the most out of their marketing dollars.
American Marketing Association
The American Marketing Association is an organization that small businesses can use to learn more about social media marketing methods online. The organization offers educational resources which help a person become a certified professional marketer.
Facebook Blueprint
Facebook relies on companies paying them for advertising on its platform to stay in business. So it should come as no surprise that the tech giant offers what it calls Facebook Blueprint, an educational resource that helps people learn how to use Facebook as a powerful marketing tool. Facebook Blueprint certification is an official recognition by the company that a person has learned how to its advertising facilities effectively.
Conferences
Conferences are an opportunity to listen to the thoughts of leaders in the social media marketing world. There are dozens you could attend. Some of the most important include Social Media Online Summit, Traffic and Conversion Summit, Social Media Marketing World, Social Media Camp, The Social Shake-Up, Engage, and INBOUND.
Social Media Marketing World. Social Media Marketing World is one of the hottest social media conferences on the planet right now, attracting more than 5,000 social media marketing professionals from across the world every year. Featured speakers include Guy Kawasaki and Jay Baer.
Social Shakeup Show. The Social Shake-Up show, organized by PR News and Social Media Today, spans more than three days and is designed to help small businesses integrate their social media strategy into their broader business goals. In 2018, it was held in Atlanta and featured speakers from some of the world’s most successful companies, like Google and Coca-Cola.
In-person / Virtual Training
The best way to learn social media is to use in-person or virtual training with direct access to an expert. Pivotal New Media’s training sessions and workshops can help your business reach its marketing goals. With our training, you’ll learn all about how to deploy social media marketing and gain new insights into how to conduct campaigns effectively.
