Our process starts with an audit of your digital assets including social media channels, websites, videos, blogs, along with any additional digital resources that are currently being used by your business. The audit is our guide to developing your data-powered and customer centric digital marketing strategy. During the next phases, our team can directly support your business by implementing, managing, and measuring the results of our strategy, ensuring that you’re connecting with your audience and reaching your goals.
Using digital content to create value to your target audiences.
Applying social media tools and techniques to help you achieve your business goals.
Breaking through the noise is critical in connecting with your target audience and driving awareness to your campaigns.
Digital conversation can give you even greater insight on your brand, industry, and audiences that can shape the strategy offline.
From chatbots to digital workflows, automation can be used to improve customer service, support sales, and support marketing funnels.
Empowering you to cultivate innovation and create customer-centric focused digital campaigns.
Leveraging our digital advertising expertise is a critical to reach your customers. With users spending more than 11 hours a day on the internet, digital advertising will allow you to break through the noise and get your messages in front of the right people, at the right time.
When used properly, digital marketing can connect businesses with their customers to improve loyalty, reach new audiences, and bring customers into sales/conversion funnels to support business objectives.
Digital audits are our most popular service. The audits give you a clear understanding of your current digital journey and becomes part of the building blocks to your overall digital strategy.
Not necessarily. Business’ should be on the same networks as their target audiences. This is why an audience analysis is needed as you build a strategy.
Good content, that is resourceful and can be seen as a value to your audience, can support customer retention and generate sales. An engaged audience is more willing to take an action. With the proper framework, those actions will align with your business goals.
Yes and no. Yes, we can walk into your business, create a campaign or a list of tactics, and boost your business. Will that be sustainable? Most likely, no. Success isn’t easy. This is why sweat equity is put into the strategies we develop. We not only want you to see a boost, we ultimately want to help you build a strong foundation as you grow your business.
That depends on your approach with this question. Is print dead as a medium? No, people still consume content in that manner. Are we transitioning to a place where the “written word” is consumed on a new medium? Yes. Historically, publications were limited to geographic regions. Today, anyone can consume a publication as long as it’s accessible on a computer or a mobile device. We have to realize that people are still reading, just through different mediums.
It all starts with understanding who you are trying to reach. A clear understanding of your target audience increases the success rate of your marketing efforts.
We do provide full management services for all of your social media and digital marketing needs.
We have experience with Fortune 500 companies at the agency and in-house levels and utilized techniques developed side by side with Google, Facebook, Twitter, Sprinklr, and many more. This unique experience has given us the ability create strategies, marketing frameworks, and campaigns that have and continue to be successful.
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Pivotal New Media ® 2020