The Shifting Role of Twitter: From Marketing to Public Relations
Twitter has been a prominent social media platform for over a decade, with its ability to reach millions of users around the world in real-time. However, in recent years, many businesses and marketers have started to use Twitter more as a public relations tool instead of a marketing tool. In this article, we will explore the reasons why Twitter is more of a public relations tool than a marketing tool, while also addressing its Ads manager capabilities, lack of performance over other platforms, and high cost per action.
From Likes to Clicks: The Different Forms of Social Media Engagement and How to Retarget Them
In this blog post, we’ll explore the different types of social media engagement that can be retargeted with advertising and why it’s important to create content that resonates with a business’ target audience.
Why Social Media Marketing Is So Crucial In Real Estate
For today’s real estate agents, understanding the power of social media is crucial – not only because social platforms are excellent channels for marketing but also due to their potential for maximum reach at relatively low cost. In this article, we investigate why all serious real estate agents should consider social media as part of their overall marketing strategy.
8 Digital Marketing Tips For Startups
How do you get started with digital marketing? What should you focus on? Digital marketing has become essential for businesses of all sizes. If you want to succeed in today’s competitive marketplace, you need to invest time and resources into developing a strong digital presence. By implementing the right digital marketing strategy and executing it […]
Pivotal Metrics: ROAS Return On Ad Spend
It’s virtually impossible to spend more than ten minutes on Facebook or Instagram and not see at least one ad. With almost every Google search, an ad pops up on the side or at the top. Getting your ad featured in one of these spaces isn’t free, though. How can you know if the money you’ve spent on […]
Where To Learn Social Media Marketing?
Social media marketing is fast becoming an essential online marketing tool – perhaps even overtaking traditional email in some industries. But learning how to use social media to powerful effect can be a challenge. Social media marketing tools are complicated, and even if you know how to use them, doing so effectively may still elude […]
Social Media Marketing Without Ads
The question for small businesses is whether it is possible to engage in effective social media marketing on platforms like Twitter, Facebook, and Instagram without ads. After all, ads cost money.
10 Signs You Should Invest in Social Media Marketing
You’ve seen businesses use social media marketing before, but is it right for you? Today, we’re bringing you 10 significant signs that show you really need to start investing in this form of digital marketing
What to look for in a great social media marketing agency
While it is easier than ever to start your own business, there is also more competition than ever. Being able to set yourself apart from the crowd and reach the people who will want to buy your products or services is the real challenge.
Lessons On Marketing Strategies From A Galaxy Far, Far Away
Believe it or not, the lessons that are apparent throughout Star Wars can be incredibly useful. They could even help you strengthen your digital marketing strategy.